Digital Marketing Manager

Best People: Digital Marketing Manager – Fixed Term 12 Months

Based in: Newmarket

Hours: 35hrs per week

Contract: Fixed Term (Maternity Cover)

Racing Welfare is the charity that looks after all horse racing’s people, other than jockeys, from the beginnings of their careers through and beyond into retirement.

As Digital Marketing Manager, you will be a key member of Racing Welfare’s Communications team, playing an important role in how the charity communicates with, engages and supports the racing industry. This is an exciting time to join Racing Welfare as its communications and digital activity continue to evolve. With increasing focus on digital channels, campaigns and content, this role offers the opportunity to shape how Racing Welfare engages its audiences, promotes its services and delivers effective awareness and fundraising communications.

What you’ll do

• Lead the planning, delivery and evaluation of Racing Welfare’s digital marketing and communications activity across owned digital channels.
• Support the Head of Communications in strengthening engagement, consistency, impact and growth across Racing Welfare’s digital communications.
• Line manage and support the Digital Marketing Assistant, providing development support in a fast-paced communications environment.
• Create and deliver clear, engaging digital content across social media, websites and email, working collaboratively with colleagues across all Racing Welfare's departments.
• Produce high quality marketing materials in house, including campaign assets, promotional materials and event programmes, using Adobe Creative Cloud, InDesign and Canva.
• Manage and develop Racing Welfare’s websites and digital platforms.
• Support awareness campaigns and fundraising activity through well planned, effective digital communications.
• Use insight and performance data to analysis and improve engagement over time.
• Attend welfare, fundraising and industry events where required, to capture content for digital channels.

What you’ll bring

• Proven experience delivering high quality digital marketing and communications activity across multiple platforms.
• Strong creative and design capability, with experience producing marketing materials and publications.
• Excellent written and verbal communication skills, with strong copywriting ability and attention to detail.
• Experience managing websites, with a good understanding of HTML, plus a working knowledge of SEO and content optimisation.
• Strong knowledge of digital analytics, reporting and performance measurement.
• Ability to work effectively in a fast-paced environment, prioritising competing demands, managing deadlines and adapting to changing priorities.
• Experience of line managing and/or supporting an assistant team member.
• Confidence using Adobe Creative Cloud, ideally including InDesign and Canva.
• Knowledge of, or experience working with, mobile or web-based app platforms is desirable, as is an interest in horseracing and or social welfare.

Racing Welfare is committed to creating a supportive working environment where people feel valued, connected, and able to thrive. This is an office-based role located in Newmarket, with some travel within the UK required. The closing date is Friday 30th January. We reserve the right to bring forward the closing date if we receive a large number of suitable applications. Interviews will be held during the week following the closing date.

Salary: £38,000 to £41,500 DOE

You will be offered a competitive salary, employer pension scheme, 25 days annual leave (rising to 28 with long-service) plus bank holidays, flexible working patterns to ensure a healthy work-life balance, life assurance, tickets to almost all race meetings at Jockey Club racecourses, twice-yearly two-day staff training and team building events along with a range of other employee wellbeing initiatives. As a group, wellbeing is at the forefront of all we do. We aim to be a leading employer in the industry and make sure everyone at Racing Welfare has the opportunity to thrive. We strongly believe in being an innovative, diverse, and inclusive organisation and recognise that diversity in all our people will help achieve that purpose and our mission more effectively. We actively encourage and seek applications from a wide diversity of candidates.

Racing Welfare is committed to safeguarding and will always recruit all personnel in line with government guidelines, relevant legislation, and the Charity Commission's best practice guidance. This post is exempt from the Rehabilitation of Offenders Act 1974 and therefore applicants are required to declare:

• All unspent convictions and conditional clauses
• All spent convictions and adult cautions that are not protected (i.e. that are not filtered out) as defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended in 2020)

Racing Welfare’s Safeguarding Statement of Intent can be found on our website at: https://racingwelfare.co.uk/safeguarding/

Racing Welfare is an equal opportunities employer.