Strategic Marketing Lead - Fertility
Posted 1 day ago by Freshminds
£800 Per day
Undetermined
Undetermined
United Kingdom
Summary: A client in the healthcare industry is looking for a senior, director-level UK Marketing Consultant to provide strategic marketing advice in the competitive fertility market. The role involves advising senior leadership on marketing strategy, assessing current activities, and delivering actionable recommendations to enhance growth across a multi-brand portfolio. The initial engagement is for 1–2 weeks with the possibility of extension.
Key Responsibilities:
- Advise senior stakeholders on UK fertility market dynamics, competitor positioning and strategic opportunities
- Review current customer segmentation, pricing and go-to-market activity, identifying gaps and areas for improvement
- Assess the effectiveness of existing marketing channels, including digital, social media and above-the-line campaigns
- Deliver clear, actionable recommendations to improve brand performance, speed to market and commercial impact across multiple offerings
Key Skills:
- Extensive experience in the London IVF or fertility market, with a strong understanding of patient acquisition and market dynamics
- Proven track record in senior, strategic marketing roles at director level within healthcare or a similarly regulated sector
- Expertise in pricing strategy, brand positioning and multi-channel marketing effectiveness
- Strong advisory capability, with the ability to quickly diagnose issues, influence senior stakeholders and recommend practical solutions
Salary (Rate): £800 daily
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: Senior
Industry: Marketing
A client in the healthcare industry is seeking a senior, director-level UK Marketing Consultant to join the team for an initial 1–2 weeks, with potential extension. You will advise senior leadership on marketing strategy within a highly competitive fertility market, helping to shape clearer positioning, sharper segmentation and more effective go-to-market decisions. Reporting into senior stakeholders, the objective of the project is to bring specialist IVF market insight, assess current activity and deliver practical recommendations to accelerate growth across a multi-brand portfolio.
Responsibilities
- Advise senior stakeholders on UK fertility market dynamics, competitor positioning and strategic opportunities
- Review current customer segmentation, pricing and go-to-market activity, identifying gaps and areas for improvement
- Assess the effectiveness of existing marketing channels, including digital, social media and above-the-line campaigns
- Deliver clear, actionable recommendations to improve brand performance, speed to market and commercial impact across multiple offerings
Requirements
- Extensive experience in the London IVF or fertility market, with a strong understanding of patient acquisition and market dynamics
- Proven track record in senior, strategic marketing roles at director level within healthcare or a similarly regulated sector
- Expertise in pricing strategy, brand positioning and multi-channel marketing effectiveness
- Strong advisory capability, with the ability to quickly diagnose issues, influence senior stakeholders and recommend practical solutions
Details
- Start date: ASAP
- Duration: Initial 1–2 weeks, with potential extension
- Day rate: Up to £800Ltd depending on experience
- Location: UK