Social Media Manager – Food & Hospitality
Posted Today by Twine
Negotiable
Undetermined
Undetermined
London, England, United Kingdom
Summary: This freelance Social Media Manager role focuses on enhancing the online presence of cheese-centric restaurants in London by managing Instagram and TikTok channels. The position emphasizes short-form video content and community engagement, requiring a creative and strategic individual to develop an organic social media strategy. The role involves collaboration with restaurant teams to create authentic content and engage with food lovers. It is a flexible opportunity, requiring approximately 2–3 days of work per week.
Key Responsibilities:
- Develop and implement a comprehensive organic social media strategy tailored to Instagram and TikTok
- Plan, manage, and maintain content calendars for multiple restaurant brands
- Capture, create, and edit engaging short-form video and photo content on-site at London locations
- Monitor and respond to community interactions, fostering engagement and brand loyalty
- Track, analyze, and report on social media performance metrics, providing actionable insights
- Stay current with social media trends, platform updates, and best practices relevant to the food and hospitality sector
Key Skills:
- Proven experience managing social media for food, hospitality, or lifestyle brands, with a portfolio of successful campaigns
- Strong skills in content creation, video editing, and visual storytelling for Instagram and TikTok
- Up-to-date knowledge of social media trends, algorithms, and platform features
- Excellent written and verbal communication skills, with a creative and strategic approach
- Ability to work independently, manage multiple accounts, and meet deadlines
- London-based or able to travel to London for on-site content capture as needed
- Flexible availability for an ongoing freelance commitment (approx. 2–3 days per week)
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
This freelance Social Media Manager role is focused on elevating the online presence of a group of cheese-centric restaurants in London. The position centers on managing and growing Instagram and TikTok channels, with a strong emphasis on short-form video content and community engagement. The ideal candidate will bring creative vision and a strategic mindset to develop and execute an organic social media strategy that resonates with food lovers and enhances brand visibility. You will work closely with the restaurant teams to capture authentic content on-site, stay ahead of social trends, and foster a vibrant digital community. This is an ongoing, flexible opportunity, requiring approximately 2–3 days per week, and is best suited for someone passionate about food, hospitality, and digital storytelling.
Deliverables
- Develop and implement a comprehensive organic social media strategy tailored to Instagram and TikTok
- Plan, manage, and maintain content calendars for multiple restaurant brands
- Capture, create, and edit engaging short-form video and photo content on-site at London locations
- Monitor and respond to community interactions, fostering engagement and brand loyalty
- Track, analyze, and report on social media performance metrics, providing actionable insights
- Stay current with social media trends, platform updates, and best practices relevant to the food and hospitality sector
Requirements
- Proven experience managing social media for food, hospitality, or lifestyle brands, with a portfolio of successful campaigns
- Strong skills in content creation, video editing, and visual storytelling for Instagram and TikTok
- Up-to-date knowledge of social media trends, algorithms, and platform features
- Excellent written and verbal communication skills, with a creative and strategic approach
- Ability to work independently, manage multiple accounts, and meet deadlines
- London-based or able to travel to London for on-site content capture as needed
- Flexible availability for an ongoing freelance commitment (approx. 2–3 days per week)
About Twine
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