SEO Lead
Posted 1 week ago by Experis UK
Negotiable
Undetermined
Hybrid
London, England, United Kingdom
Summary: The SEO Lead will develop and implement a comprehensive SEO strategy for the UK market, ensuring alignment with commercial goals and regulatory requirements. This role involves improving keyword rankings through technical and content optimization, leading technical SEO improvements, and collaborating with various teams to embed SEO across initiatives. The position requires proven experience in SEO strategy within complex environments and expertise in relevant tools and techniques.
Key Responsibilities:
- Develop and deliver a unified SEO strategy aligned with commercial goals and regulatory requirements.
- Improve branded and generic keyword rankings across iqos.com and zyn.com through technical, content, and on-page optimisation.
- Lead technical SEO improvements across site architecture, crawling, indexing, performance, and schema.
- Define and optimise keyword frameworks, content structure, and landing-page relevance.
- Partner with Web, Brand, Content, Product, and Analytics teams to ensure SEO is embedded across all initiatives.
- Manage SEO content planning with local agencies and internal stakeholders, ensuring compliance and conversion focus.
- Champion experimentation across metadata, content formats, and site enhancements.
- Build SEO reporting frameworks that provide clear insights to guide planning and investment decisions.
- Ensure all activity complies with PMI policies, UK regulations, and GDPR.
Key Skills:
- Proven experience leading SEO strategy in complex or regulated environments.
- Expertise with tools such as GA4, SEMrush, Ahrefs, Screaming Frog, GSC and similar platforms.
- Strong understanding of technical SEO, site performance, structured data, and content optimisation.
- Excellent skills in content briefing, keyword research, and data storytelling.
- A proactive, collaborative mindset and experience managing agency partners.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Job title: SEO Lead
Location: London (Hammersmith; Hybrid)
Contract: 3 months
Start date: ASAP
Join us as a SEO Lead UK Market
What You'll Do
- Develop and deliver a unified SEO strategy aligned with commercial goals and regulatory requirements working with our SEO agency & SEO Global teams.
- Improve branded and generic keyword rankings across iqos.com and zyn.com through technical, content, and on-page optimisation.
- Lead technical SEO improvements across site architecture, crawling, indexing, performance, and schema.
- Define and optimise keyword frameworks, content structure, and landing-page relevance.
- Partner with Web, Brand, Content, Product, and Analytics teams to ensure SEO is embedded across all initiatives.
- Manage SEO content planning with local agencies and internal stakeholders, ensuring compliance and conversion focus.
- Champion experimentation across metadata, content formats, and site enhancements.
- Build SEO reporting frameworks that provide clear insights to guide planning and investment decisions.
- Improve our branded and generics rankings.
- Ensure all activity complies with PMI policies, UK regulations, and GDPR.
What You'll Bring
- Proven experience leading SEO strategy in complex or regulated environments.
- Expertise with tools such as GA4, SEMrush, Ahrefs, Screaming Frog, GSC and similar platforms.
- Strong understanding of technical SEO, site performance, structured data, and content optimisation.
- Excellent skills in content briefing, keyword research, and data storytelling.
- A proactive, collaborative mindset and experience managing agency partners.