SEO Lead

Summary: The SEO Lead role focuses on developing and executing a comprehensive SEO strategy for the UK market, ensuring alignment with commercial goals and regulatory standards. The position involves collaboration with various teams and agencies to enhance keyword rankings and improve site performance. The contract is for three months, with an immediate start date. The role is hybrid, based in London (Hammersmith).

Key Responsibilities:

• Develop and deliver a unified SEO strategy aligned with commercial goals and regulatory requirements working with our SEO agency & SEO Global teams.
• Improve branded and generic keyword rankings across iqos.com and zyn.com through technical, content, and on-page optimisation.
• Lead technical SEO improvements across site architecture, crawling, indexing, performance, and schema.
• Define and optimise keyword frameworks, content structure, and landing-page relevance.
• Partner with Web, Brand, Content, Product, and Analytics teams to ensure SEO is embedded across all initiatives.
• Manage SEO content planning with local agencies and internal stakeholders, ensuring compliance and conversion focus.
• Champion experimentation across metadata, content formats, and site enhancements.
• Build SEO reporting frameworks that provide clear insights to guide planning and investment decisions.
• Improve our branded and generics rankings.
• Ensure all activity complies with PMI policies, UK regulations, and GDPR.

Key Skills:

• Proven experience leading SEO strategy in complex or regulated environments.
• Expertise with tools such as GA4, SEMrush, Ahrefs, Screaming Frog, GSC and similar platforms.
• Strong understanding of technical SEO, site performance, structured data, and content optimisation.
• Excellent skills in content briefing, keyword research, and data storytelling.
• A proactive, collaborative mindset and experience managing agency partners.

Salary (Rate): undetermined

City: London

Country: UK

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Job title: SEO Lead
Location: London (Hammersmith; Hybrid)
Contract: 3 months
Start date: ASAP

Join us as a SEO Lead UK Market

What You'll Do

• Develop and deliver a unified SEO strategy aligned with commercial goals and regulatory requirements working with our SEO agency & SEO Global teams.
• Improve branded and generic keyword rankings across iqos.com and zyn.com through technical, content, and on?page optimisation.
• Lead technical SEO improvements across site architecture, crawling, indexing, performance, and schema.
• Define and optimise keyword frameworks, content structure, and landing?page relevance.
• Partner with Web, Brand, Content, Product, and Analytics teams to ensure SEO is embedded across all initiatives.
• Manage SEO content planning with local agencies and internal stakeholders, ensuring compliance and conversion focus.
• Champion experimentation across metadata, content formats, and site enhancements.
• Build SEO reporting frameworks that provide clear insights to guide planning and investment decisions.
• Improve our branded and generics rankings.
• Ensure all activity complies with PMI policies, UK regulations, and GDPR.

What You'll Bring

• Proven experience leading SEO strategy in complex or regulated environments.
• Expertise with tools such as GA4, SEMrush, Ahrefs, Screaming Frog, GSC and similar platforms.
• Strong understanding of technical SEO, site performance, structured data, and content optimisation.
• Excellent skills in content briefing, keyword research, and data storytelling.
• A proactive, collaborative mindset and experience managing agency partners.