Senior Strategic Planner
Posted Today by JeffersonLocke
£70,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Senior Integrated Digital Planner role is a 4-month contract position within a high-growth B2B marketing agency, focusing on integrated planning and orchestration of campaigns. The position emphasizes insight-driven, audience-first strategies that drive commercial impact, rather than traditional channel planning. The planner will connect various components including MarTech strategy, data intelligence, and campaign activation to ensure seamless delivery across teams. This role is pivotal in shaping strategy and optimizing performance for key client programmes.
Key Responsibilities:
- Develop integrated marketing plans across digital, content, media, and ABM channels
- Build commercially robust, costed plans aligned to client objectives and profitability targets
- Lead audience journey mapping and strategic go-to-market frameworks
- Coordinate cross-functional teams to ensure smooth orchestration
- Apply and optimise platforms such as 6sense, Cognism, Bombora, Trendemon and marketing automation tools
- Ensure technology is fully leveraged for targeting, automation, and measurable performance
- Define KPIs and measurement frameworks
- Translate campaign performance into actionable optimisation recommendations
- Support data-led audience development and enrichment
- Support campaign kick-offs with clear briefing and structured delivery
- Drive collaboration across Client Services, Project Management, Media and Content
- Improve workflows and activation efficiency
Key Skills:
- Strong background in integrated marketing, digital strategy, or B2B campaign planning
- Deep understanding of ABM, audience planning, and ROI reporting
- Hands-on experience with leading MarTech and automation platforms
- Commercially confident, comfortable building cost plans
- Analytical, structured, and confident in presenting to clients
- Able to manage multiple priorities in a fast-paced agency environment
Salary (Rate): £70,000.00 yearly
City: London Area
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Senior Integrated Digital Planner 4 Month Contract - April/May start UK, Hybrid
We are partnering with a high-growth, insight-led B2B marketing agency operating at the intersection of strategy, data, and technology. They deliver integrated programmes that combine audience intelligence, MarTech, and creative activation to drive measurable commercial impact. They are now seeking a Senior Integrated Digital Planner on a 4 month contract commencing end of April to support a series of key client programmes. This role will sit at the centre of planning and orchestration, ensuring campaigns are insight-driven, audience-first, and commercially effective. This is not a channel planning role. It is an integrated, intelligence-led position with real strategic influence.
The Role:
You will connect four core components of delivery:
- Integrated planning
- MarTech strategy
- Data and performance intelligence
- Campaign activation
From go-to-market strategy through to optimisation, you will ensure programmes are strategically sound, commercially aligned, and delivered seamlessly across teams.
Key Responsibilities:
- Integrated Planning
- Develop integrated marketing plans across digital, content, media, and ABM channels
- Build commercially robust, costed plans aligned to client objectives and profitability targets
- Lead audience journey mapping and strategic go-to-market frameworks
- Coordinate cross-functional teams to ensure smooth orchestration
- MarTech Strategy
- Apply and optimise platforms such as 6sense, Cognism, Bombora, Trendemon and marketing automation tools
- Ensure technology is fully leveraged for targeting, automation, and measurable performance
- Bring best practice thinking into live programmes
- Data & Performance Intelligence
- Define KPIs and measurement frameworks
- Translate campaign performance into actionable optimisation recommendations
- Support data-led audience development and enrichment
- Integrated Activation
- Support campaign kick-offs with clear briefing and structured delivery
- Drive collaboration across Client Services, Project Management, Media and Content
- Improve workflows and activation efficiency
About You
Strong background in integrated marketing, digital strategy, or B2B campaign planning
Deep understanding of ABM, audience planning, and ROI reporting
Hands-on experience with leading MarTech and automation platforms
Commercially confident, comfortable building cost plans
Analytical, structured, and confident in presenting to clients
Able to manage multiple priorities in a fast-paced agency environment
The Opportunity
This 4-month contract offers the opportunity to work on complex, multi-channel B2B programmes within a forward-thinking agency environment. You will play a visible role in shaping strategy and driving measurable outcomes during a critical delivery period.