SEO Specialist
Posted 1 day ago by 1764270133
Negotiable
Outside
Remote
USA
Summary: Robert Half is seeking an experienced SEO Specialist to support a government client with a quarterly analytics project. The role involves analyzing performance data using GA4, Google Search Console, and SEMrush, and producing an executive-ready Quarterly SEO Report. Candidates should have a strong understanding of technical and content SEO, along with exceptional writing skills. Experience in structured or regulated environments, particularly within government or large enterprises, is preferred.
Key Responsibilities:
- Review three months of website activity to assess organic traffic trends
- Analyze branded vs. non-branded behavior and cross-channel influence (Direct, Referral, Organic Social)
- Identify movement patterns and emerging performance themes
- Surface top gaining and declining queries
- Review page-level ranking, impression, and CTR performance
- Provide insights related to seasonality, testing cycles, or content shifts
- Evaluate new and lost backlinks, authority strength, and relevance
- Assess link quality across .gov, .edu, .org, and high-authority domains
- Identify toxic/spam indicators and propose mitigation or outreach strategies
- Analyze site indexing, crawlability, and structural SEO foundations
- Summarize Core Web Vitals, mobile performance, and page-level technical health
- Identify structural gaps such as missing H1s, thin content, or hreflang inconsistencies
- Identify 3-5 major performance signals
- Conduct root-cause analysis to clarify drivers of traffic and visibility changes
- Translate findings into clear implications and prioritized recommendations
- Produce a polished, branded report suitable for government-level stakeholders
- Present narrative insights, trend analysis, and visual summaries (charts/tables)
- Deliver clear, actionable recommendations for next-quarter strategy
Key Skills:
- Advanced hands-on experience with GA4, Google Search Console, and SEMrush
- Strong ability to interpret data and translate findings into meaningful recommendations
- Proven experience producing structured, client-facing SEO or analytics reports
- Exceptional written communication and attention to detail
- Comfortable working independently, managing deadlines, and producing high-quality deliverables
- Familiarity with government, education, or large public-sector digital environments is highly desirable
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Detailed Description From Employer:
Search Visibility Evaluation (Google Search Console)
Backlink Health Assessment (SEMrush)
Technical SEO Review (SEMrush Site Audit)
RootIQ & Insight Synthesis
Quarterly SEO Report Development
Requirements
Qualifications
Deliverable Expectations
The final output will be a comprehensive Quarterly SEO Report that summarizes three months of performance across traffic, search visibility, backlink health, and technical site conditions. The report should provide a clear, strategic narrative supported by visuals and prioritized recommendations. It should offer more depth and direction than a monthly update while remaining streamlined compared to a full annual audit.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Description
Robert Half is seeking an experienced SEO Specialist to support a key government client with a focused quarterly analytics project. The consultant will analyze three months of performance data using GA4, Google Search Console, and SEMrush, then translate those findings into a refined, executive-ready Quarterly SEO Report. This role requires a strong grasp of technical and content SEO, exceptional writing skills, and experience supporting structured or regulated environments preferably within government, public sector, or large enterprise ecosystems.
Key Responsibilities
SEO & Traffic Performance Analysis (GA4)
- Review three months of website activity to assess organic traffic trends
- Analyze branded vs. non-branded behavior and cross-channel influence (Direct, Referral, Organic Social)
- Identify movement patterns and emerging performance themes
Search Visibility Evaluation (Google Search Console)
- Surface top gaining and declining queries
- Review page-level ranking, impression, and CTR performance
- Provide insights related to seasonality, testing cycles, or content shifts
Backlink Health Assessment (SEMrush)
- Evaluate new and lost backlinks, authority strength, and relevance
- Assess link quality across .gov, .edu, .org, and high-authority domains
- Identify toxic/spam indicators and propose mitigation or outreach strategies
Technical SEO Review (SEMrush Site Audit)
- Analyze site indexing, crawlability, and structural SEO foundations
- Summarize Core Web Vitals, mobile performance, and page-level technical health
- Identify structural gaps such as missing H1s, thin content, or hreflang inconsistencies
RootIQ & Insight Synthesis
- Identify 3-5 major performance signals
- Conduct root-cause analysis to clarify drivers of traffic and visibility changes
- Translate findings into clear implications and prioritized recommendations
Quarterly SEO Report Development
- Produce a polished, branded report suitable for government-level stakeholders
- Present narrative insights, trend analysis, and visual summaries (charts/tables)
- Deliver clear, actionable recommendations for next-quarter strategy
Requirements
Qualifications
- Advanced hands-on experience with GA4, Google Search Console, and SEMrush
- Strong ability to interpret data and translate findings into meaningful recommendations
- Proven experience producing structured, client-facing SEO or analytics reports
- Exceptional written communication and attention to detail
- Comfortable working independently, managing deadlines, and producing high-quality deliverables
- Familiarity with government, education, or large public-sector digital environments is highly desirable
Deliverable Expectations
The final output will be a comprehensive Quarterly SEO Report that summarizes three months of performance across traffic, search visibility, backlink health, and technical site conditions. The report should provide a clear, strategic narrative supported by visuals and prioritized recommendations. It should offer more depth and direction than a monthly update while remaining streamlined compared to a full annual audit.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.