Senior Martech Business Analyst

The Senior Martech Business Analyst partners with Marketing, Digital, Analytics, and Technology teams to translate business needs into scalable marketing technology solutions and process improvements. This role is responsible for gathering and documenting requirements, evaluating current-state workflows, identifying optimization opportunities, and supporting the delivery of capabilities across the martech ecosystem. The position responsibilities outlined below are not all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Position Responsibilities:

• Partner with business stakeholders to elicit, document, and validate business, functional, and non-functional requirements for martech initiatives
• Analyze current-state campaign, audience, lead, loyalty, and customer data processes and recommend improved future-state workflows
• Translate business objectives into detailed user stories, process maps, acceptance criteria, and solution requirements
• Collaborate with product managers, engineering teams, vendors, and QA resources to support delivery of marketing technology enhancements
• Support platform capabilities and integrations across CRM, CDP, campaign management, web personalization, tagging, analytics, and related digital tools
• Lead requirements workshops, stakeholder interviews, backlog refinement sessions, and solution walkthroughs
• Evaluate upstream and downstream data dependencies, system impacts, and process change implications across marketing and customer experience platforms
• Define and support testing strategy, test scenario creation, user acceptance testing, and production readiness activities
• Monitor business outcomes and platform adoption; identify opportunities to improve campaign execution, personalization, measurement, and operational efficiency
• Develop clear documentation including business requirements, process flows, decision logs, and training/support materials
• Work effectively in a fast-paced, cross-functional environment with multiple priorities and stakeholders
• Demonstrate a commitment to core values

Experience And Qualifications:

• Strong verbal and written communication skills with the ability to communicate effectively with both business and technical audiences
• Demonstrated experience as a Business Analyst supporting marketing technology, digital marketing, CRM, loyalty, or customer data initiatives
• Strong analytical and problem-solving skills with experience identifying root causes, dependencies, and business impacts
• Hands-on experience gathering requirements, documenting business processes, and translating needs into actionable user stories and functional specifications
• Experience working with martech platforms such as CRM, CDP, CMS, tag management, campaign automation, analytics, or personalization tools
• Understanding of customer data flows, segmentation, campaign execution, digital measurement, and systems integration concepts
• Experience supporting Agile delivery methods, sprint ceremonies, backlog management, and user acceptance testing
• Ability to work independently, manage multiple workstreams, and influence cross-functional teams
• Demonstrate integrity and maturity, and a constructive approach to challenges

Preferred Skills:

• Experience with enterprise marketing platforms such as Braze, Amperity, Adobe Experience Cloud, Tealium, or similar tools
• Familiarity with SQL, dashboarding/reporting tools, or data visualization platforms to support analysis and validation
• Experience in hospitality, travel, loyalty, e-commerce, or customer experience environments
• Knowledge of API-based integrations, tagging frameworks, consent/privacy considerations, and data governance practices
• Experience supporting vendor management, implementation projects, or platform optimization efforts

Education:

• Bachelor's degree in Business, Marketing, Information Systems, Analytics, or a related field preferred; equivalent practical experience considered.

Salary/Rate: $55-$65/HR (depends on experience level) plus benefits. This is a contract position with candidates expected to work 40 hours/ week.

About The Company

Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience.

For more than 28 years, PTP has operated as one of the top IT staffing and recruiting firms in the USA built on trust, long-term partnerships, and technical excellence.

Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to:

Helping every client make the best hiring decisions possible

Matching professionals with the right IT jobs and career opportunities

As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used. The following section outlines our AI-assisted interview process and your rights as a candidate.

AI-Assisted Interview Experience (Pete & Gabi Rebecca)

To provide a consistent, fair, and flexible experience for all candidates, we use AI-assisted tools to support parts of the interview process. This includes our proprietary AI platform Pete & Gabi, which includes AI recruiter Rebecca.

These AI hiring tools help us:

• Transcribe interviews
• Summarize candidate responses
• Generate job-related insights
• Streamline communication and scheduling

Please note that:

The AI does NOT make hiring decisions; all decisions are made by our human recruiters, hiring managers, or client partners.

The AI does not evaluate facial expressions, emotions, or physical traits; it is used only to support fairness, consistency, and efficiency.

If you prefer a non-AI interview format, we will gladly provide an alternative.

Technical or Case Interviews (Role-Dependent):

When applying for certain tech jobs, you may participate in:

• A technical interview
• A coding challenge
• A case study
• A client-specific assessment

We will always explain what to expect in advance so you can prepare with confidence.

Human Review & Selection:

Every candidate's profile including interviews, conversations, and assessments is reviewed by experienced recruiters and hiring leaders.

AI insights may assist with organization and evaluation, but final decisions are always human-driven.

Your Rights as a Candidate:

At PTP, every candidate has the right to:

Request a non-AI interview path

Ask how your data is being used

Request access to transcripts or interview recordings

Request deletion of your AI-recorded interview

Receive clear, timely communication

Our goal is to ensure you feel respected, informed, and supported throughout your experience.

Our Commitment:

For more than 28 years, PTP has focused on putting people first candidates, consultants, employees, and clients.

We're committed to a hiring process that is:

• Transparent
• Compliant
• Equitable
• Powered by innovative technology that enhances not replaces human judgment

Welcome to the future of hiring at Peterson Technology Partners.

We're excited to learn more about you.

Equal Employment Opportunity:

Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.