Marketing Program Manager
Posted Today by Glocomms
Negotiable
Undetermined
Remote
United Kingdom
Summary: The Marketing Programs Manager will oversee the execution of marketing initiatives across EMEA, APAC, and the US, focusing on webinars, virtual events, and trade shows to drive engagement and business growth. This role is part of the Lifecycle Marketing team and requires collaboration with Sales, Product, and Solutions teams. The position is remote, with a preference for candidates based in the UK. Occasional travel for in-person events in EMEA is expected.
Key Responsibilities:
- Deliver marketing programs across multiple regions, including webinars, virtual events, and in-person trade shows
- Partner with regional sales teams and vendors to execute EMEA events aligned with global demand generation goals
- Manage logistics and promotion for global webinars, including post-event follow-up
- Support APAC campaigns tailored to local market needs, including platform-specific promotions and event coordination
- Collaborate with agencies and third-party partners for program execution
- Track and report on campaign performance, ROI, and success metrics
- Maintain marketing calendars and document quarterly plans
- Contribute to process improvements and best practices for global program delivery
Key Skills:
- Strong project management and organisational skills
- Proven experience in webinar and event execution
- Familiarity with digital marketing channels and campaign workflows
- Experience managing multi-region marketing initiatives (EMEA and APAC)
- Ability to collaborate across global teams in a fast-paced, remote environment
- Willingness to travel for in-person events in EMEA
- Experience with webinar platforms (e.g. ON24)
- Familiarity with project management tools (e.g. Wrike)
- CRM experience (Salesforce preferred)
- Background in B2B SaaS or international marketing environments
- Experience engaging technical personas (e.g. engineering, product teams)
- Comfortable working in a matrixed organisation across time zones
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Marketing Programs Manager – EMEA
Location: Remote (UK-based preferred)
Department: Go-to-Market | Marketing
Reporting Line: Lifecycle Marketing Lead
Role Overview: The Marketing Programs Manager will lead the execution of regional and global marketing initiatives across EMEA, APAC, and the US. This includes managing webinars, virtual events, and trade shows, with a focus on driving engagement and supporting business growth. The role sits within the Lifecycle Marketing team and collaborates closely with Sales, Product, and Solutions teams.
Key Responsibilities:
- Deliver marketing programs across multiple regions, including webinars, virtual events, and in-person trade shows
- Partner with regional sales teams and vendors to execute EMEA events aligned with global demand generation goals
- Manage logistics and promotion for global webinars, including post-event follow-up
- Support APAC campaigns tailored to local market needs, including platform-specific promotions and event coordination
- Collaborate with agencies and third-party partners for program execution
- Track and report on campaign performance, ROI, and success metrics
- Maintain marketing calendars and document quarterly plans
- Contribute to process improvements and best practices for global program delivery
Skills & Experience:
- Strong project management and organisational skills
- Proven experience in webinar and event execution
- Familiarity with digital marketing channels and campaign workflows
- Experience managing multi-region marketing initiatives (EMEA and APAC)
- Ability to collaborate across global teams in a fast-paced, remote environment
- Willingness to travel for in-person events in EMEA
Preferred Qualifications:
- Experience with webinar platforms (e.g. ON24)
- Familiarity with project management tools (e.g. Wrike)
- CRM experience (Salesforce preferred)
- Background in B2B SaaS or international marketing environments
- Experience engaging technical personas (e.g. engineering, product teams)
- Comfortable working in a matrixed organisation across time zones
Working Conditions: Remote-first role with flexibility to work from anywhere in the UK. Occasional travel required for EMEA events.