Director of SEO & AEO @ Masse
Posted 2 weeks ago by Masse
Negotiable
Undetermined
Remote
United Kingdom
Summary: The Director of SEO & AEO at Masse is a leadership role focused on setting and executing SEO and AEO strategies for a growing SEO agency. This position requires deep SEO expertise, team leadership, and the ability to manage client relationships while driving performance metrics. The role is fully remote and involves collaboration with engineering to enhance internal tooling and systems. The ideal candidate will have a strong background in agency leadership and a proven track record in the tech sector.
Key Responsibilities:
- Set SEO and AEO strategy at the company level and apply it across client engagements.
- Lead the Strategy team, including hiring, performance management, and career development.
- Own strategy accountability for new and existing clients from pitch through ongoing optimization.
- Build playbooks, processes, and frameworks for team scalability.
- Advance the Manufacturing Consensus AEO framework in response to industry changes.
- Manage senior client relationships and support the team in day-to-day operations.
- Collaborate with Engineering to develop systems and tools that enhance team output.
Key Skills:
- Deep, demonstrable SEO experience with real case studies and consistent outcomes.
- Extensive agency leadership experience managing strategy or account teams.
- Strong startup experience with an understanding of client environments.
- First-principles understanding of SEO and AEO.
- Track record of hiring and developing high-performing SEO teams.
- Senior client relationship management experience with accountability.
- Confident communication style with both senior leaders and technical teams.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
We’re Hiring: Director of SEO & AEO @ Masse
Location Fully remote - US, UK or Europe
Hours Full-time, permanent. Monday–Friday, US ET
Start date Immediate
The Opportunity
Masse is a 40-person SEO agency that has scaled entirely through word-of-mouth, delivering our signature Content at Scale and Manufacturing Consensus campaigns to ambitious tech companies at the cutting edge of AI, robotics and telehealth. With an audacious 2026 growth plan and an agentic roadmap already in motion, we need a Director of SEO & AEO who can go beyond just delivering campaigns and can play the leading role in how Masse delivers SEO & AEO for our clients. This is a genuine ownership role. You'll set strategy at the company level, lead and grow the Strategy team, own performance across the full client portfolio, and sit at the intersection of our SEO craft and our engineering work. And you’ll do it all while working with some of the fastest-growing tech companies in history.
What You'll Own
- SEO & AEO Strategy : Company-level direction and client-level execution. You set the standard, from how we approach LLM-native search to how we win on classic organic SERPs. The team delivers it.
- Team Leadership : Build, develop and hold a high-performance Strategy team accountable to exceptional outcomes. You hire well, raise the bar, and make the team better over time.
- Portfolio Performance : Own traffic, revenue, visibility and performance metrics across every client engagement. When results plateau, novel problems arise or something breaks, you're the one who diagnoses it.
- Agentic Tooling : Partner with Engineering to build the agentic systems and internal tooling that help us 10x the impact our team can deliver. You shape what gets built and deploy it in real-world conditions.
- “Manufacturing Consensus” AEO Framework: Advance and deploy our proprietary approach to winning in AI-generated answers and LLM-native search. This is our IP and our competitive edge; you'll evolve it as the search landscape continues to shift.
Responsibilities
- Set SEO and AEO strategy at the company level and own how we apply it across every client engagement.
- Lead the Strategy team — hiring decisions, standards, performance conversations, career development.
- Own strategy accountability on new and existing clients from pitch through ongoing optimisation.
- Be the first call when something difficult, high-visibility or genuinely novel lands on the table
- Build the playbooks, processes and frameworks that let the team scale consistently without you in every room.
- Advance our Manufacturing Consensus AEO framework in response to new techniques and technology changes from the major answer engines.
- Own client relationships at a senior level — take the lead when required, back the team day-to-day.
- Partner with Engineering to shape our agentic systems and internal tooling that multiply team output and set Masse apart from other agencies.
What We're Looking For - Essential
- Deep, demonstrable SEO experience — real case studies, real wins, consistent outcomes in tech
- Extensive agency leadership experience, including managing and growing a strategy or account team.
- Strong startup experience — you understand the world our clients live in because you've lived in it.
- A first-principles understanding of SEO and AEO — not just what the latest LinkedIn playbook says, but why it works and where to start when it stops.
- Track record of hiring, developing and holding an SEO team accountable to high standards
- Senior client relationship experience with real accountability — not just reporting, but owning accounts.
- Confident, conversational communication style — as comfortable with senior leaders on a call as in an engineering Slack channel.
Desirable (not essential)
- These are not essential and should not put you off applying for our role, but possessing any of these skills will help your application stand out.
- Experience at a startup known for SEO , or where SEO was a primary growth channel
- Experience leading strategy at a prestigious SEO agency
- CRO experience and a clear understanding of how organic traffic converts
- A wider marketing background that lets you see how SEO intersects with paid, lifecycle, content and brand
- Experience working closely with engineering teams on marketing tooling or automation
How to Apply
Share your LinkedIn profile and/or CV. A cover letter is welcome but not required. If you're proud of specific SEO wins, case studies or agency leadership highlights, we'd love to hear about them - the more context the better. We read everything we receive . If there's a fit, we'll be in touch quickly.