Digital Marketing Specialist
Posted 1 day ago by Shoutt
Negotiable
Undetermined
Remote
United Kingdom
Summary: Prolific is seeking an experienced Paid Media / Performance Marketing Freelancer based in the UK to enhance and optimize their paid media initiatives for research. The role involves hands-on execution across various paid channels, with a focus on performance insights and strategic recommendations. Ideal candidates will have a strong background in managing B2B paid media campaigns and a passion for building and optimizing campaigns. This position is execution-heavy and requires the ability to work independently with minimal oversight.
Key Responsibilities:
- Set up, manage, and optimise paid media campaigns across multiple channels, including paid search, LinkedIn Ads, Influ2, Meta, and other relevant placements.
- Develop and refine audience targeting strategies for B2B, research, academic, AI, and commercial segments.
- Manage campaign structure, bidding strategies, budgets, and creative testing.
- Collaborate with internal stakeholders on messaging, positioning, and landing page optimisation.
- Monitor performance daily and optimise for key metrics such as CPL, CAC, conversion rates, and ROI.
- Produce clear, actionable performance reporting on a weekly and monthly basis.
- Conduct channel analysis to identify scale opportunities, inefficiencies, and new tests.
- Recommend new paid channels, formats, or placements based on performance insights.
- Ensure tracking, attribution, and measurement are set up correctly.
Key Skills:
- Proven experience managing paid media campaigns for B2B products, preferably in SaaS, marketplaces, or platforms.
- Strong hands-on experience with LinkedIn, Influ2, Hubspot, Meta, and other relevant channels.
- Familiarity with marketing automation and CRM tools.
- Experience with content syndication and lead-gen focused paid campaigns.
- Strong analytical skills and confidence working with performance data and reporting tools.
- Ability to own campaigns end-to-end without heavy oversight.
- Experience running experiments and structured testing roadmaps.
- Ability to clearly explain performance, insights, and recommendations to non-specialists.
- Experience working as a freelancer or contractor with fast-moving teams.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Paid Media / Performance Marketing Freelancer
Prolific is looking for an immediately available, experienced Paid Media / Performance Marketing Freelancer in the UK ONLY to help us scale and optimize our paid media initiatives across Prolific for Research. This role will own hands-on execution across multiple paid channels while providing clear performance insights and recommendations. This is an execution-heavy role with strategic input—ideal for someone who enjoys building, testing, optimizing, and reporting on campaigns end-to-end.
What you’ll bring to the role:
- Proven experience managing paid media campaigns for B2B products (SaaS, marketplaces, or platforms preferred)
- Strong hands-on experience with: LinkedIn, Influ2, Hubspot, Meta and other relevant channels
- Familiarity with marketing automation and CRM tools
- Experience with content syndication and lead-gen focused paid campaigns
- Strong analytical skills and confidence working with performance data and reporting tools
- Comfortable owning campaigns end-to-end without heavy oversight
- Experience running experiments and structured testing roadmaps
- Ability to clearly explain performance, insights, and recommendations to non-specialists
- Experience working as a freelancer or contractor with fast-moving teams
What you’ll be doing in the role:
- Set up, manage, and optimise paid media campaigns across multiple channels, including: Paid search, LinkedIn Ads, Influ2, Meta, other paid social or advertising placements as relevant, content syndication partners and platforms
- Develop and refine audience targeting strategies (B2B, research, academic, AI and commercial segments)
- Manage campaign structure, bidding strategies, budgets, and creative testing
- Collaborate with internal stakeholders on messaging, positioning, and landing page optimisation
- Monitor performance daily and optimise for key metrics (CPL, CAC, conversion rates, ROI)
- Produce clear, actionable performance reporting (weekly/monthly)
- Conduct channel analysis to identify scale opportunities, inefficiencies, and new tests
- Recommend new paid channels, formats, or placements based on performance insights
- Ensure tracking, attribution, and measurement are set up correctly
Contract Length: 3-5 month contract
Location: Remote, UK
Compensation: Competitive salary