Adobe CDP Data Architect Remote Location
Posted 6 days ago by 1763803779
Negotiable
Outside
Remote
USA
Summary: The role of Adobe CDP Data Architect involves managing client needs through the implementation and administration of Customer Data Platforms (CDPs) like Adobe Experience Platform. The position requires expertise in data architecture, customer segmentation, and collaboration with cross-functional teams to drive data-driven marketing strategies. The architect will oversee the CDP technology solution and ensure alignment with marketing tactics and objectives. This role is remote and classified as outside IR35.
Key Responsibilities:
- Manage client needs by utilizing experience in CDPs such as Adobe Experience Platform.
- Understand customer profile segmentation and provide a 360-degree view of customers for analytical processing.
- Oversee successful CDP implementation and management to drive business growth.
- Demonstrate work experience in data architecture and modeling, particularly with CDP, CRM, and offline data.
- Utilize real-time event data for data-driven marketing and analytics.
- Set strategic direction and collaborate with cross-functional teams for execution.
- Familiarity with CRM and Marketing Automation platforms like Salesforce.
- Implement and administer Adobe Experience Cloud Products and marketing automation technologies.
- Understand identity resolution components and enabling technologies.
- Drive audience-based digital marketing strategies.
- Manage project lifecycles, ensuring timely and budget-compliant delivery.
- Translate business requirements into segmentation strategies and audience logic.
- Own Adobe AEP and align it with marketing tactics and technology roadmap.
- Oversee CDP technology solutions and support teams.
- Unify customer and prospect information across sales, marketing, and service channels.
- Collaborate with Insights team to optimize measurement processes.
- Refine Adobe Products and marketing automation systems.
- Work with Marketing leadership to enhance data usage within the marketing function.
Key Skills:
- Experience with Customer Data Platforms (CDPs) like Adobe Experience Platform.
- Strong understanding of customer profile segmentation and data architecture.
- Proven track record in managing CDP implementations and driving business growth.
- Familiarity with CRM and Marketing Automation platforms (e.g., Salesforce).
- Hands-on expertise in Adobe Experience Cloud Products.
- Knowledge of identity resolution components and technologies.
- Project management skills with the ability to deliver on time and budget.
- Ability to translate business requirements into audience segmentation strategies.
- Collaboration skills with cross-functional teams and marketing leadership.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Job Description:
>> Demonstrates intimate-level abilities andor a proven record of success managing efforts with identifying and addressing client needs:
>> Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products
>> Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making
>> Showcasing proven track record of managing successful CDP implementationmanagement and delivering capabilities that drive business growth
>> Demonstrating work experience in data architecture and data modeling preferably with experience working in CDP, CRM, paid media, social, and offline data
>> Ensuring an enhanced understanding of data-driven marketing, analytics and relevance usage of real-time event data and associated attributes
>> Setting strategic direction and driving execution through collaboration with a cross-functional team
>> Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
>> Having extensive hands on expertise in implementingadministering Adobe Experience Cloud Products and marketing automation platforms and technologies
>> Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.
>> Working with audience-based digital marketing strategy either at an agency or brand
>> Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget
>> Translating business requirements and objectives into segmentation strategies and audience building logic
>> Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap
>> Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break fix and other enhancementsmaintenance)
>> Driving how customer and prospect information is unified across sales, marketing and service channels
>> Collaborating with Insights team to refine and optimize measurement process
>> Implementing and refining Adobe Products and marketing automation system
>> Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy.