Adobe CDP Data Architect Remote Location
Posted 6 days ago by 1763792375
Negotiable
Outside
Remote
USA
Summary: The Adobe CDP Data Architect role focuses on managing client needs through the implementation and administration of Customer Data Platforms (CDPs), particularly Adobe Experience Platform. The position requires expertise in data architecture, customer segmentation, and collaboration with cross-functional teams to drive data-driven marketing strategies. The role emphasizes project management and the integration of marketing automation technologies to enhance business growth and customer insights.
Key Responsibilities:
- Manage efforts to identify and address client needs.
- Utilize experience in CDPs such as Adobe Experience Platform.
- Understand customer profile segmentation and 360-degree customer views for analytical processing.
- Oversee successful CDP implementation and management to drive business growth.
- Demonstrate experience in data architecture and modeling, particularly with CDP, CRM, and offline data.
- Enhance understanding of data-driven marketing and real-time event data usage.
- Set strategic direction and drive execution through collaboration with cross-functional teams.
- Familiarity with CRM and Marketing Automation platforms like Salesforce.
- Implement and administer Adobe Experience Cloud Products and marketing automation technologies.
- Understand identity resolution components and enabling technologies.
- Work with audience-based digital marketing strategies.
- Drive project management through the full lifecycle, ensuring timely and budget-compliant delivery.
- Translate business requirements into segmentation strategies and audience building logic.
- Own Adobe AEP and align it with day-to-day marketing tactics.
- Oversee CDP technology solutions and support teams.
- Unify customer and prospect information across sales, marketing, and service channels.
- Collaborate with the Insights team to optimize measurement processes.
- Implement and refine Adobe Products and marketing automation systems.
- Collaborate with Marketing leadership to evolve data usage within the marketing function.
Key Skills:
- Experience with Customer Data Platforms (CDPs) and Adobe Experience Platform.
- Strong understanding of data architecture and data modeling.
- Proficiency in CRM and Marketing Automation platforms.
- Project management skills with a focus on timely delivery.
- Ability to translate business requirements into actionable strategies.
- Expertise in data-driven marketing and analytics.
- Familiarity with identity resolution technologies.
- Collaboration and communication skills with cross-functional teams.
- Hands-on experience with Adobe Experience Cloud Products.
- Understanding of audience-based digital marketing strategies.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Job Description:
>> Demonstrates intimate-level abilities andor a proven record of success managing efforts with identifying and addressing client needs
>> Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products
>> Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making
>> Showcasing proven track record of managing successful CDP implementationmanagement and delivering capabilities that drive business growth
>> Demonstrating work experience in data architecture and data modeling preferably with experience working in CDP, CRM, paid media, social, and offline data
>> Ensuring an enhanced understanding of data-driven marketing, analytics and relevance usage of real-time event data and associated attributes
>> Setting strategic direction and driving execution through collaboration with a cross-functional team
>> Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
>> Having extensive hands on expertise in implementingadministering Adobe Experience Cloud Products and marketing automation platforms and technologies
>> Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.
>> Working with audience-based digital marketing strategy either at an agency or brand
>> Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget
>> Translating business requirements and objectives into segmentation strategies and audience building logic
>> Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap
>> Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break fix and other enhancementsmaintenance)
>> Driving how customer and prospect information is unified across sales, marketing and service channels
>> Collaborating with Insights team to refine and optimize measurement process
>> Implementing and refining Adobe Products and marketing automation system
>> Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy