Product Marketing Manager
Posted 1 day ago by Michael Page Digital
£70,000 Per year
Undetermined
Undetermined
Birmingham, West Midlands (County)
Summary: The Product Marketing Manager will lead the development and execution of marketing strategies aimed at enhancing brand visibility and product positioning in the transport sector. This role is pivotal in aligning marketing initiatives with business objectives to foster growth and engagement within a medium-sized organization recognized for its innovative approach. The position offers opportunities for career advancement in a collaborative and dynamic work environment.
Key Responsibilities:
- Develop and implement marketing strategies to promote products effectively within the transport sector.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Conduct market research to identify trends, customer needs, and competitive analysis.
- Create compelling marketing content to support product launches and campaigns.
- Monitor and analyse marketing performance metrics to optimise strategies.
- Develop and manage budgets for marketing projects and campaigns.
- Work closely with the sales team to provide marketing support and drive revenue growth.
- Ensure consistent brand messaging across all marketing channels.
- Responsible for managing a Marketing Executive.
Key Skills:
- A background in marketing, business, or a related field.
- Experience within B2B Marketing.
- Proficiency in developing and executing marketing strategies.
- Strong analytical skills to interpret market data and performance metrics.
- Excellent communication and collaboration skills.
- Proficiency in digital marketing tools and platforms.
- Knowledge of product positioning and branding techniques.
Salary (Rate): £70,000 per annum
City: Birmingham
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Detailed Description From Employer:
The Product Marketing Manager will oversee the development and execution of marketing strategies to enhance brand visibility and product positioning within the transport sector. This role focuses on aligning marketing initiatives with business objectives to drive growth and engagement. Client Details This opportunity is with a medium-sized organisation recognised in the transport industry. The company is known for its innovative approach to product development and its commitment to delivering high-quality solutions for its clients. Description Develop and implement marketing strategies to promote products effectively within this sector. Collaborate with cross-functional teams to align marketing initiatives with business objectives. Conduct market research to identify trends, customer needs, and competitive analysis. Create compelling marketing content to support product launches and campaigns. Monitor and analyse marketing performance metrics to optimise strategies. Develop and manage budgets for marketing projects and campaigns. Work closely with the sales team to provide marketing support and drive revenue growth. Ensure consistent brand messaging across all marketing channels. Responsible for managing a Marketing Executive. Profile A successful Product Marketing Manager should have: A background in marketing, business, or a related field. Experience within B2B Marketing. Proficiency in developing and executing marketing strategies. Strong analytical skills to interpret market data and performance metrics. Excellent communication and collaboration skills. Proficiency in digital marketing tools and platforms. Knowledge of product positioning and branding techniques. Job Offer Competitive salary Opportunity to work in the aviation sector. Permanent position with career growth potential. Collaborative and innovative work environment. Comprehensive benefits package to be confirmed. If you are ready to take the next step in your career as a Product Marketing Manager, apply today to join this exciting opportunity in a B2B Aviation industry.