Marketing Automation Manager
Posted Today by Hays
£65,000 Per year
Undetermined
Undetermined
London, England, United Kingdom
Summary: The Marketing Automation Manager will lead a team in developing and optimizing marketing automation strategies for a prominent professional services firm. This role focuses on enhancing customer engagement through data-driven marketing initiatives and supports a broader digital transformation program. The position requires collaboration with IT and data teams to ensure system integrity and effective campaign management. The successful candidate will also analyze data to refine marketing strategies and improve ROI.
Key Responsibilities:
- Leading and coaching the marketing automation team (onshore/offshore).
- Designing and implementing automation workflows to improve customer journeys and lifecycle marketing.
- Overseeing marketing automation tools and ensuring best practice.
- Collaborating with IT and data teams to maintain system integrity and CRM integration.
- Analysing behavioural data to refine segmentation and targeting strategies.
- Managing end-to-end campaign automation across email and multi-channel workflows.
- Monitoring performance metrics and providing actionable insights to improve ROI.
Key Skills:
- Proven experience in marketing automation and CRM systems.
- Strong understanding of customer journey mapping and data-driven marketing.
- Analytical mindset with proficiency in reporting and optimisation.
- Excellent stakeholder management and communication skills.
- Experience leading and developing a team.
- Familiarity with marketing transformation programmes is desirable.
Salary (Rate): £65,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Your new company Join a leading professional services business on an ambitious growth journey. With a strong presence in the UK and a global footprint, they offer audit, tax, and advisory services.
Your new role As Marketing Automation Manager, you will lead a dedicated team and drive the development and optimisation of marketing automation strategies. This role is central to delivering data-driven marketing initiatives, enhancing customer engagement, and supporting a wider digital transformation programme.
Key responsibilities include:
- Leading and coaching the marketing automation team (onshore/offshore).
- Designing and implementing automation workflows to improve customer journeys and lifecycle marketing.
- Overseeing marketing automation tools and ensuring best practice.
- Collaborating with IT and data teams to maintain system integrity and CRM integration.
- Analysing behavioural data to refine segmentation and targeting strategies.
- Managing end-to-end campaign automation across email and multi-channel workflows.
- Monitoring performance metrics and providing actionable insights to improve ROI.
What you'll need to succeed Proven experience in marketing automation and CRM systems. Strong understanding of customer journey mapping and data-driven marketing. Analytical mindset with proficiency in reporting and optimisation. Excellent stakeholder management and communication skills. Experience leading and developing a team. Familiarity with marketing transformation programmes is desirable.
What you'll get in return Flexible working options, including reduced hours and job share. A supportive, inclusive culture with real opportunities for career development. Competitive salary and benefits package.
What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion about your career. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk