Integrated Marketing Manager
Posted 1 day ago by RECRUITERS
£114,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Integrated Marketing Manager role focuses on defining and scaling a new consumer category for AI-powered glasses across EMEA. This position requires collaboration with senior marketing and creative leaders to develop audience strategies and integrated campaigns. The role is pivotal in shaping marketing initiatives that drive consumer adoption of innovative technology. Candidates will have the opportunity to influence strategy from the ground up in a fast-paced environment.
Key Responsibilities:
- Develop data-driven audience and consumer marketing strategies across EMEA
- Lead the planning and execution of integrated marketing campaigns, product launches, partnerships and experiential initiatives
- Identify market opportunities, consumer insights and growth levers to influence business decisions
- Build measurement frameworks and partner with analytics teams to drive quantifiable outcomes
- Collaborate with senior cross-functional stakeholders and agency partners to deliver best-in-class creative work
Key Skills:
- 10+ years' consumer marketing experience
- Proven experience leading brand strategy and integrated marketing campaigns
- Hardware, technology or consumer product marketing experience
- Strong B2C marketing credentials with measurable campaign success
- Experience influencing senior stakeholders across complex organisations
- The ability to thrive in fast-moving, ambiguous environments
- Additional experience within AI, wearables, fashion, luxury or emerging technology sectors would be highly advantageous
Salary (Rate): £114,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: Senior
Industry: IT
Integrated Marketing Manager, EMEA
King's Cross, London (Hybrid)
£114,000 Pro Rata
6-Month Contract
I'm currently partnering with one of the world's most innovative technology companies to appoint an experienced Integrated Marketing Manager to help define and scale an entirely new consumer category across EMEA . This is a rare opportunity to join a team at the forefront of AI and wearable technology, helping shape how next-generation AI-powered glasses are marketed to consumers across Europe, the Middle East and Africa. Rather than stepping into an established playbook, you'll help create one. Working alongside senior marketing, analytics and creative leaders, you'll lead the development of audience strategies, marketing initiatives and integrated campaigns that drive adoption of breakthrough consumer technology.
Key responsibilities:
- Develop data-driven audience and consumer marketing strategies across EMEA
- Lead the planning and execution of integrated marketing campaigns, product launches, partnerships and experiential initiatives
- Identify market opportunities, consumer insights and growth levers to influence business decisions
- Build measurement frameworks and partner with analytics teams to drive quantifiable outcomes
- Collaborate with senior cross-functional stakeholders and agency partners to deliver best-in-class creative work
We're keen to speak with candidates who bring:
- 10+ years' consumer marketing experience
- Proven experience leading brand strategy and integrated marketing campaigns
- Hardware, technology or consumer product marketing experience
- Strong B2C marketing credentials with measurable campaign success
- Experience influencing senior stakeholders across complex organisations
- The ability to thrive in fast-moving, ambiguous environments
- Additional experience within AI, wearables, fashion, luxury or emerging technology sectors would be highly advantageous.
Why consider this opportunity?
- Work on one of the most exciting new consumer technology categories in the market
- Help define the EMEA marketing playbook for AI-powered glasses
- Join a business operating at the forefront of artificial intelligence and wearable technology
- Influence strategy from a blank-sheet starting point rather than inheriting an established approach
- Partner with world-class marketing, creative, research and analytics teams
This is an outstanding opportunity for a senior consumer marketer looking to combine strategic thinking, creativity and innovation while helping shape the future of human-computer interaction.