Integrated Marketing Manager
Posted 1 day ago by Adecco
£114,004 Per year
Undetermined
Undetermined
Greater London, England, United Kingdom
Summary: The Integrated Marketing Manager will lead marketing initiatives across the EMEA region, focusing on innovative strategies and high-impact campaigns. This role requires a blend of creativity and technology to address business challenges and opportunities effectively. The ideal candidate will have experience in launching industry-first technologies and collaborating with diverse teams to create a comprehensive marketing playbook. A strong data-driven mindset and the ability to develop audience strategies are essential for success in this position.
Key Responsibilities:
- Design, manage, and scale innovative marketing programs alongside cross-functional partners.
- Build complex, insights-based audience strategies to define the EMEA consumer marketing roadmap.
- Proactively develop and analyse market insights to identify business gaps and opportunities.
- Contribute to developing full-funnel marketing campaigns that deliver against regional growth goals.
- Champion a measurement-first mindset, partnering with Data Science/Analytics teams.
- Cultivate collaborative relationships with internal teams and external creative agencies.
Key Skills:
- Experience marketing for prominent, consumer-facing brands within the UK and Europe.
- Proven experience developing regional or EMEA-wide marketing strategies.
- Demonstrated ability to collaborate with and lead multi-disciplinary teams.
- Deep experience identifying and leveraging data and consumer insights.
- Track record of developing bold, breakthrough integrated marketing campaigns.
- Proven ability to thrive in an entrepreneurial, fast-moving environment.
- Relevant degree or MBA in Marketing, Business, or a related field (preferred).
Salary (Rate): £114,004 yearly
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Job Title: Integrated Marketing Manager
Duration: Until 31/12/2026 (potential for extension)
Salary: £114,004 per year
Location: London
Role Overview
We are seeking an experienced and visionary Integrated Marketing Manager to drive our marketing efforts across the EMEA region. In this role, you will proactively identify business challenges and opportunities, design insight-fuelled marketing strategies, and develop high-impact campaigns that deliver meaningful business outcomes. The ideal candidate is someone who thrives at the intersection of creativity and technology, and who is excited about marketing products that push the boundaries of human interaction. You are passionate about launching industry-first technologies, defining audience segments, and collaborating with cross-functional, geographically dispersed teams to build a new marketing playbook from scratch.
Key Responsibilities
- EMEA Marketing Initiatives: Design, manage, and scale innovative marketing programs alongside cross-functional partners (including product launches, integrated campaigns, partnerships, and experiential marketing).
- Audience Strategy: Build complex, insights-based audience strategies to define the EMEA consumer marketing roadmap, balancing global brand objectives with local business priorities.
- Insights & Analytics: Proactively develop and analyse market insights to identify business gaps and opportunities, translating them into clear, actionable recommendations.
- Full-Funnel Campaigns: Contribute heavily to developing full-funnel marketing campaigns that cut through the noise and deliver against regional growth goals.
- Measurement & Data: Champion a measurement-first mindset, partnering closely with Data Science/Analytics teams to build frameworks that ensure all workflows deliver quantifiable outcomes.
- Stakeholder & Agency Management: Cultivate highly collaborative relationships with internal teams and external creative agencies to synthesize strategic thinking, align on creative output, and scale learnings.
Qualifications & Experience Required:
- Sufficient years of experience marketing for prominent, consumer-facing brands within the UK and Europe.
- Regional Expertise: Proven experience developing regional or EMEA-wide marketing strategies and executing integrated consumer campaigns for well-established brands.
- Cross-Functional Leadership: Demonstrated ability to collaborate with and lead multi-disciplinary teams, both formally and through cross-functional influence.
- Data-Driven Mindset: Deep experience identifying, leveraging, and translating data and consumer insights into creative briefs.
- Creative Excellence: A track record of developing bold, breakthrough integrated marketing campaigns with an outstanding creative sense and excellent communication skills.
- Adaptability: Proven ability to thrive in an entrepreneurial, fast-moving, and ever-changing corporate environment.
Preferred:
- Relevant degree or MBA in Marketing, Business, or a related field.