Digital Marketing Specialist - Freelance
Posted 7 days ago by Twine
Negotiable
Undetermined
Undetermined
United Kingdom
Summary: This role seeks an experienced digital marketing specialist with expertise in Meta advertising, focusing on campaigns for a London-based women's athletic and streetwear brand. The candidate will develop and execute paid social campaigns, combining technical skills with a creative understanding of UK subcultures. Collaboration with the founder is essential, requiring both strategic insight and hands-on execution. The position emphasizes audience research, campaign optimization, and effective communication of campaign outcomes.
Key Responsibilities:
- Develop, launch, and optimize Meta ad campaigns tailored to the brand’s unique visual and tonal requirements.
- Conduct audience research and segmentation to ensure campaigns reach the most relevant UK-based demographics.
- Create and test ad creatives that reflect the brand’s local aesthetic and subcultural influences.
- Monitor campaign performance, analyze data, and provide actionable insights for ongoing improvement.
- Clearly outline pricing structure, retainer details, and baseline ad spend requirements prior to campaign launch.
- Communicate regularly with the founder, providing updates and realistic expectations regarding campaign outcomes.
Key Skills:
- Proven experience managing Meta (Facebook and Instagram) ad campaigns, ideally for fashion, streetwear, or lifestyle brands.
- Strong understanding of UK youth culture, subcultures, and local creative trends.
- Demonstrated ability to balance performance marketing with brand-driven creative strategies.
- Proficiency in Meta Ads Manager, audience targeting, and campaign analytics.
- Excellent communication skills and ability to work autonomously.
- Based in the UK or with significant experience in the UK market.
- Availability for a single project with potential for follow-up work.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
This role is ideal for an experienced digital marketing specialist with a strong background in Meta (Facebook and Instagram) advertising, particularly within the UK market. The position involves developing and executing paid social campaigns for a London-based women's athletic and streetwear brand with a distinct local aesthetic. The ideal candidate will combine technical expertise in Meta ads with a creative sensibility that resonates with UK subcultures and understands the nuances of authentic, brand-driven creative. You will work independently, collaborating directly with the founder, and are expected to bring both strategic insight and hands-on execution to the table.
Deliverables
- Develop, launch, and optimize Meta ad campaigns tailored to the brand’s unique visual and tonal requirements.
- Conduct audience research and segmentation to ensure campaigns reach the most relevant UK-based demographics.
- Create and test ad creatives that reflect the brand’s local aesthetic and subcultural influences.
- Monitor campaign performance, analyze data, and provide actionable insights for ongoing improvement.
- Clearly outline pricing structure, retainer details, and baseline ad spend requirements prior to campaign launch.
- Communicate regularly with the founder, providing updates and realistic expectations regarding campaign outcomes.
Requirements
- Proven experience managing Meta (Facebook and Instagram) ad campaigns, ideally for fashion, streetwear, or lifestyle brands.
- Strong understanding of UK youth culture, subcultures, and local creative trends.
- Demonstrated ability to balance performance marketing with brand-driven creative strategies.
- Proficiency in Meta Ads Manager, audience targeting, and campaign analytics.
- Excellent communication skills and ability to work autonomously.
- Based in the UK or with significant experience in the UK market.
- Availability for a single project with potential for follow-up work.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.