Digital Marketing Manager
Posted 7 days ago by Randstad Digital UK
£83,895 Per year
Undetermined
Undetermined
United Kingdom
Summary: The Digital Marketing Manager will spearhead digital demand generation strategies focused on the DACH region, leveraging analytical and creative skills to drive conversion and optimize marketing performance. The role requires a strategic, German-speaking expert capable of translating complex products into effective digital campaigns across various platforms. The ideal candidate will manage significant advertising budgets and collaborate with cross-functional teams to enhance lead conversion and overall marketing effectiveness.
Key Responsibilities:
- Manage and execute multi-market paid campaigns across key digital platforms, including Google Ads, Meta, LinkedIn, and Programmatic advertising.
- Develop and implement strategies to improve lead conversion through optimized nurture workflows and lead scoring.
- Plan and execute integrated campaigns in collaboration with internal design, content, and CRM teams.
- Drive improvement in key metrics like CTR, MQL to SQL conversion, and demo sign-ups through content and CRM workflows.
- Provide in-depth actionable insights and comprehensive KPI reporting to marketing leadership.
- Utilize tools like GA4, Looker Studio, Hotjar, HubSpot, and Multi-Touch Attribution (MTA) platforms to monitor performance and optimize funnel strategies.
- Lead and facilitate cross-functional collaboration between performance, creative, analytics, content, and CRM teams.
- Take ownership of projects, coordinating external partners and managing creative teams, working students, or junior staff as needed.
- Potentially lead company-wide initiatives such as brand relaunch projects.
Key Skills:
- Native German proficiency and fluency in English.
- Proven experience managing campaigns with a direct focus on the DACH region.
- 4+ years of progressive experience in Digital Marketing or Performance Marketing, preferably in a SaaS, B2B, or high-growth technology environment.
- Strong working knowledge of major advertising platforms (Google Ads, Meta/Facebook, LinkedIn) and marketing/reporting tools (GA4, HubSpot).
- Demonstrated ability to turn complex products into clear, demand-driving messaging.
- Master’s degree in Marketing & Communication or a related field (M.Sc. or equivalent) is desirable.
- Experience in owning SEO-driven content strategy and coordinating content production.
- Familiarity with creative tools like Canva or Figma and CMS tools.
- Experience managing and optimizing large, multi-market paid budgets.
Salary (Rate): £83,895.00/yr
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
We are seeking a highly analytical and creative Digital Marketing Manager to lead our digital demand generation strategy, with a strong focus on driving conversion and marketing activities within the DACH region (Germany, Austria, Switzerland). The ideal candidate is a strategic German-speaking expert who can translate complex products into high-performing digital campaigns and optimize marketing performance across key channels.
Key Responsibilities
- Strategy & Execution (DACH Focus): Manage and execute multi-market paid campaigns, potentially overseeing significant advertising budgets, across key digital platforms, including Google Ads, Meta, LinkedIn, and Programmatic advertising.
- Develop and implement strategies to improve lead conversion through optimized nurture workflows and lead scoring.
- Plan and execute integrated campaigns in collaboration with internal design, content, and CRM teams.
- Drive improvement in key metrics like CTR, MQL to SQL conversion, and demo sign-ups through content and CRM workflows.
Analysis & Reporting: Provide in-depth actionable insights and comprehensive KPI reporting to marketing leadership. Utilize tools like GA4, Looker Studio, Hotjar, HubSpot, and Multi-Touch Attribution (MTA) platforms to monitor performance and optimize funnel strategies. Combine an analytical mindset with a creative instinct to constantly test new formats, audiences, and data-driven strategies.
Team & Project Management: Lead and facilitate cross-functional collaboration between performance, creative, analytics, content, and CRM teams. Take ownership of projects, working with structure and precision. Coordinate external partners and manage creative teams, working students, or junior staff as needed. Potentially lead company-wide initiatives such as brand relaunch projects.
Required Qualifications & Skills
- Must-Haves
- Language & Region: Native German proficiency and fluency in English is mandatory. Proven experience managing campaigns with a direct focus on the DACH region is essential.
- Experience: 4+ years of progressive experience in Digital Marketing or Performance Marketing, scaling digital campaigns, preferably in a SaaS, B2B, or high-growth technology environment.
- Technical Proficiency: Strong working knowledge of major advertising platforms (Google Ads, Meta/Facebook, LinkedIn) and marketing/reporting tools (GA4, HubSpot).
- Strategic Mindset: Demonstrated ability to turn complex products into clear, demand-driving messaging that converts users across multiple channels.
- Desirable
- Master’s degree in Marketing & Communication or a related field (M.Sc. or equivalent).
- Experience in owning SEO-driven content strategy and coordinating content production.
- Familiarity with creative tools like Canva or Figma and CMS tools.
- Experience managing and optimizing large, multi-market paid budgets.