Consumer Marketing Manager

Consumer Marketing Manager

Posted 1 day ago by Career Moves Group I B Corp™

Negotiable
Undetermined
Hybrid
London Area, United Kingdom

Summary: The EMEA Integrated Marketing Manager for Consumer Technology is a strategic role focused on launching and growing next-generation wearable technology and AI-powered consumer experiences across EMEA. The position requires a blend of strategic thinking and hands-on execution, leveraging consumer insights to drive measurable business outcomes. The ideal candidate will have a strong background in consumer marketing, particularly within consumer electronics or luxury tech brands. This role offers the opportunity to work at the forefront of emerging technologies and influence how consumers engage with innovative products.

Key Responsibilities:

  • Develop and lead EMEA marketing strategies that align with global brand objectives and regional business priorities
  • Build insight-led audience strategies that inform consumer marketing plans and campaign development
  • Lead integrated marketing programmes across product launches, partnerships, brand campaigns, and experiential activation
  • Drive full-funnel consumer marketing initiatives that create awareness, engagement, consideration, and conversion
  • Identify market opportunities and business challenges, translating insights into actionable marketing recommendations
  • Partner with analytics and insights teams to develop measurement frameworks and evaluate campaign effectiveness
  • Collaborate with cross-functional stakeholders, agencies, and regional teams to deliver best-in-class marketing execution
  • Influence senior stakeholders and drive alignment across complex international organization
  • Champion innovative approaches to marketing emerging technologies and consumer experiences

Key Skills:

  • 8+ years’ experience in consumer marketing, integrated marketing, brand marketing, or product marketing roles ideally gained within consumer wearables or consumer hardware products
  • Strong B2C consumer marketing background with experience marketing directly to consumers across multiple channels and markets
  • Proven experience developing and leading marketing strategy and brand strategy at a regional or international level
  • Demonstrated success delivering integrated marketing campaigns with measurable business impact
  • Experience marketing consumer hardware products, consumer electronics, wearable technology, connected devices, or related technology products
  • Strong understanding of audience segmentation, consumer insights, and data-driven decision making
  • Experience working across EMEA markets and managing multiple stakeholder groups
  • Excellent communication, presentation, and stakeholder management skills
  • Ability to thrive in fast-paced, evolving, and highly collaborative environment

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

EMEA Integrated Marketing Manager Consumer Technology London (Hybrid) 6mth PAYE Contract We're supporting a global technology innovator looking for a strategic marketer with experience across consumer hardware, brand strategy, and integrated campaign delivery. You'll help shape the launch and growth of next-generation wearable technology, connected devices, and AI-powered consumer experiences across EMEA. This is a fantastic opportunity for someone from a consumer electronics, wearables, luxury tech or a premium consumer brand that is looking to work on category-defining products.

The successful candidate will combine strategic thinking with hands-on execution, leveraging consumer insights to deliver measurable business outcomes across multiple markets. This is a unique opportunity to work at the forefront of emerging technologies, helping define how consumers engage with next-generation wearable technology, connected devices, and intelligent consumer experiences.

Key Responsibility

  • Develop and lead EMEA marketing strategies that align with global brand objectives and regional business priorities
  • Build insight-led audience strategies that inform consumer marketing plans and campaign development
  • Lead integrated marketing programmes across product launches, partnerships, brand campaigns, and experiential activation
  • Drive full-funnel consumer marketing initiatives that create awareness, engagement, consideration, and conversion
  • Identify market opportunities and business challenges, translating insights into actionable marketing recommendations
  • Partner with analytics and insights teams to develop measurement frameworks and evaluate campaign effectiveness
  • Collaborate with cross-functional stakeholders, agencies, and regional teams to deliver best-in-class marketing execution
  • Influence senior stakeholders and drive alignment across complex international organisation
  • Champion innovative approaches to marketing emerging technologies and consumer experience

Essential Experience

  • 8+ years’ experience in consumer marketing, integrated marketing, brand marketing, or product marketing roles ideally gained within consumer wearables or consumer hardware products (ideally)
  • Strong B2C consumer marketing background with experience marketing directly to consumers across multiple channels and markets
  • Proven experience developing and leading marketing strategy and brand strategy at a regional or international level
  • Demonstrated success delivering integrated marketing campaigns with measurable business impact
  • Experience marketing consumer hardware products, consumer electronics, wearable technology, connected devices, or related technology products
  • Strong understanding of audience segmentation, consumer insights, and data-driven decision making
  • Experience working across EMEA markets and managing multiple stakeholder groups
  • Excellent communication, presentation, and stakeholder management skills
  • Ability to thrive in fast-paced, evolving, and highly collaborative environment

Highly Desirable

  • Experience working with Artificial Intelligence (AI) products, platforms, tools, or AI-driven consumer experiences
  • Fluency in French
  • Experience within fashion, luxury, premium consumer brands, or lifestyle sectors, particularly where innovation, design, and brand storytelling are central to the consumer experience
  • Experience marketing innovative or category-defining technology products